SofSole Rebranding

Historically, shopping for insoles has usually been a reactionary, confusing and time-consuming process. And with 43% of people wearing insoles for everyday comfort and support rather than for athletics, we knew a redesign could help evolve SofSole into a more engaging and “customer first” brand. Our streamlined brand architecture and contemporary redesign features intuitive naming conventions, brighter, more readable information on pack, and clear benefits that will drive purchase on both the emotional and rational levels.

Agency: Mosaic // Creative Direction: Dave Watson //  Design: Heather Inch & Rae Drake  //  Illustrations: Kait Cooper & Casey Shea

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